Tricia Weston
Marketing Manager
Tricia manages marketing communications for Beta Alpha Psi.
With a robust background in nonprofit marketing, including her tenure at AICPA as Senior Marketing Manager, Tricia is poised to deliver substantial contributions to Beta Alpha Psi's members, industry partners, and educational institutions.
At AICPA, Tricia focused on increasing membership recruitment, retention, and engagement through a wide variety of integrated marketing programs and content strategies.
Notably, her tenure at AICPA yielded impressive results, driving membership revenue, growth, and engagement across diverse traditional and digital channels, including email, social media, website, SEO, and direct marketing.
Tricia is a proud graduate of the University of Kentucky, enjoys live music and college basketball. She resides with her husband in Chapel Hill, NC.
Throughout this report, you will find that Beta Alpha Psi is proud of the members, alumni, faculty advisors, Professional Partners, Board of Directors, Chapter Advocates and every volunteer that contributes to the success of this organization. Learn more here.
Hear what our Professional Partners think about BAP!
As a Beta Alpha Psi Professional Partner representing the Association of International Certified Professional Accountants (AICPA & CIMA), I am fortunate to interact with highly accomplished students who are poised to become leaders in the accounting and financial services industry. I envision many of them taking on strategic roles with macroeconomic influence. Supporting their academic and professional growth with AICPA & CIMA resources is an incredibly rewarding experience.
Edwin Gonzalez
Manager
AICPA Foundation
