Tricia Weston
Marketing Manager
Tricia manages marketing communications for Beta Alpha Psi.
With a robust background in nonprofit marketing, including her tenure at AICPA as Senior Marketing Manager, Tricia is poised to deliver substantial contributions to Beta Alpha Psi's members, industry partners, and educational institutions.
At AICPA, Tricia focused on increasing membership recruitment, retention, and engagement through a wide variety of integrated marketing programs and content strategies.
Notably, her tenure at AICPA yielded impressive results, driving membership revenue, growth, and engagement across diverse traditional and digital channels, including email, social media, website, SEO, and direct marketing.
Tricia is a proud graduate of the University of Kentucky, enjoys live music and college basketball. She resides with her husband in Chapel Hill, NC.
Read the 2025 Annual Accomplishments Report — a look back at Beta Alpha Psi’s milestones, achievements, and impact over the past year. Download the full report and view our financials ›
Hear what our Professional Partners think about BAP!
UWorld's and my involvement with Beta Alpha Psi has left me inspired for the future of accounting. It's an honor to be able to engage with the Faculty Advisors, the chapter leadership and members on campus, during the regional and annual events. We look forward to continued years of partnership!
Quinn Perkson
National Director of Partnerships
UWorld
