Tricia Weston
Marketing Manager
Tricia manages marketing communications for Beta Alpha Psi.
With a robust background in nonprofit marketing, including her tenure at AICPA as Senior Marketing Manager, Tricia is poised to deliver substantial contributions to Beta Alpha Psi's members, industry partners, and educational institutions.
At AICPA, Tricia focused on increasing membership recruitment, retention, and engagement through a wide variety of integrated marketing programs and content strategies.
Notably, her tenure at AICPA yielded impressive results, driving membership revenue, growth, and engagement across diverse traditional and digital channels, including email, social media, website, SEO, and direct marketing.
Tricia is a proud graduate of the University of Kentucky, enjoys live music and college basketball. She resides with her husband in Chapel Hill, NC.
Throughout this report, you will find that Beta Alpha Psi is proud of the members, alumni, faculty advisors, Professional Partners, Board of Directors, Chapter Advocates and every volunteer that contributes to the success of this organization. Learn more here.
Hear what our Professional Partners think about BAP!
Through Beta Alpha Psi, we are provided an opportunity to engage with a motivated network of future professionals, sharing insights, offering resources, and fostering connections that help prepare them for successful careers in the field. This collaboration not only benefits students but also enriches the accounting profession by cultivating a continuous pipeline of well-prepared and motivated talent.
Teka Miller-Alston
Director of Engagement
North Carolina Association of CPAs
