Tricia Weston
Marketing Manager
Tricia manages marketing communications for Beta Alpha Psi.
With a robust background in nonprofit marketing, including her tenure at AICPA as Senior Marketing Manager, Tricia is poised to deliver substantial contributions to Beta Alpha Psi's members, industry partners, and educational institutions.
At AICPA, Tricia focused on increasing membership recruitment, retention, and engagement through a wide variety of integrated marketing programs and content strategies.
Notably, her tenure at AICPA yielded impressive results, driving membership revenue, growth, and engagement across diverse traditional and digital channels, including email, social media, website, SEO, and direct marketing.
Tricia is a proud graduate of the University of Kentucky, enjoys live music and college basketball. She resides with her husband in Chapel Hill, NC.
Read the 2026 Annual Accomplishments Report — a look back at Beta Alpha Psi’s milestones, achievements, and impact over the past year. Download the full report and view our financials ›
Hear what our Professional Partners think about BAP!
Beta Alpha Psi plays a vital role in developing Alabama’s future CPAs by bridging academic learning with professional practice. At ASCPA, we value our partnership with BAP and its commitment to leadership, ethics, and student success across our campuses.
Florence Holland, EdD, MBA, MAEd, CDDP
Director - Career Pathways and Talent Engagement
Alabama Society of CPAs
