Updated April 2025
Download the Branding Policy and Style Guidelines here. (PDF)
Download a folder (ZIP) of all available BAP logos.
![]() |
For use on all web, print, and collateral pieces, and apparel, use the full color logo whenever possible (RGB for web, Pantone or CMYK for print). Due to legibility, do not size the logo smaller than 1.25” diameter. To preserve the logo’s integrity, always maintain a minimum of .25” of clear space around all sides. The clear space isolates the logo from competing graphic elements. Avoid placing the letters over complex pattern or gradients that may reduce legibility. |
![]() |
For use on all web, print, and collateral pieces, use the black and white logo whenever color is not an option. Due to legibility, do not size the logo smaller than 1.25” diameter. To preserve the logo’s integrity, always maintain a minimum of .25” of clear space around all sides. The clear space isolates the logo from competing graphic elements. Avoid placing the letters over complex pattern or gradients that may reduce legibility. |
![]() |
As an alternative to the the color or black and while logo, the Greek symbol may be used for all web, print, and collateral pieces, and apparel. Due to legibility, do not size the letters smaller than 1.25” diameter. To preserve the logo’s integrity, always maintain a minimum of .25” of clear space around all sides. The clear space isolates the logo from competing graphic elements. Avoid placing the letters over complex pattern or gradients that may reduce legibility. The Greek letters should be displayed in the primary brand colors: BAP Red (HEX: AF272F) or BAP Tan (HEX: C5C19D), unless using black or white for monochrome designs. |
Carrois Gothic SC* and Arial are the fonts chosen to accommodate the logo above. Both are print and web-friendly, so the following guidelines can apply to all formats. Download Carrois Gothic SC here.
![]() |
![]() |
![]() |
BAP Red c: 5 m: 96 y: 80 k: 22 r: 175 g: 39 b: 47 HEX: AF272F |
![]() |
BAP Tan c: 24 m: 18 y: 42 k: 0 r: 197 g: 193 b: 157 HEX: C5C19D |
Beta Alpha Psi no longer uses the term fraternity in any official materials or communications. Beta Alpha Psi is the premier honor organization for accounting, finance, business technology and analytics. This includes, but is not limited to, social media content, chapter bylaws, presentations, promotional materials, and other chapter communications. All chapters are required to follow this guideline.
Contact the Executive Office if your chapter is interested in ordering a chapter banner.
Beta Alpha Psi has been an important of my career - both as a member and officer in college, but even more so as a Professional Partner. I encourage students not only to get everything they can from their student experience, but avail themselves of continuing their involvement as a BAP Alum!
David Lo
Senior Manager, Belonging, Pipeline and Engagement
California Society of Certified Public Accountants