Last updated January 2019
Note: You may not alter the colors or assets of the official Beta Alpha Psi logo. The logo is to be used in its final form, as provided to you in the ZIP file above.
These fonts should be used for print and web marketing materials.
Carrois Gothic and Arial are the official fonts for Beta Alpha Psi. Both are print and web-friendly, so the following guidelines can apply to both formats:
For all headlines, headers and titles, use Carrois Gothic (title case) kerned out to 50.
For all subheads, use Carrois Gothic (sentence case) kerned out to 50, half the size of the H1 used.
For all body copy, use Arial, no larger than 11 pt and no smaller than 6 pt.
Beta Alpha Psi’s mission aligns with PwC’s purpose to build trust in society and solve important problems. Participation in Beta Alpha Psi helps develop leaders for the next generation who are focused on service, academic excellence and integrity. These traits are all consistent with our PwC values.
Julie Peters & Carly Williams