Beta Alpha Psi Branding and Style Guidelines

Last updated June 2013

Downloadable Logo and Brand Guidelines

Chapter Branding Policy (effective October 1, 2013)

Downloadable Logo Zip File

Note: You may not alter the colors or assets of the official Beta Alpha Psi logo. The logo is to be used in its final form, as provided to you in the ZIP file above.

We invite you to use the Beta Alpha Psi logo in its final form, as provided in the ZIP file above. Please be sure that any and all applications of the logo meet the branding and style guidelines. You may download the full Style Guide (PDF) or refer to the guidelines below.

LOGO - Color

For use on all web, print and collateral pieces. Use the full color logo whenever possible (RGB for web, Pantone or CMYK for print).

Due to legibility, do not size the logo smaller than 1.25" diameter.

To preserve the logo's integrity, always maintain a minimum of .25" of clear space around all sides. The clear space isolates the logo from competing graphic elements.

Note: You may not alter the colors or assets of the Beta Alpha Psi logo. The logo is to be used in its final form, as provided to you in the ZIP file above.

LOGO - Black & White

For use on all web, print and collateral pieces, use the black and white logo whenever color is not an option.

Due to legibility, do not size the logo smaller than 1.25" diameter.

To preserve the logo's integrity, always maintain a minimum of .25" of clear space around all sides. The clear space isolates the logo from competing graphic elements.

Note: You may not alter the colors or assets of the Beta Alpha Psi logo. The logo is to be used in its final form, as provided to you in the ZIP file above.

 


FONTS

Carrois Gothic and Arial are the fonts chosen to accomodate the Beta Alpha Psi logo.

Both are print and web-friendly, so the following guidelines can apply to both formats.

H1
For all headlines, headers and titles, use Carrois Gothic (title case) kerned out to 50.

H2
For all subheads, use Carrois Gothic (sentence case) kerned out to 50, half the size of the H1 used.

body copy
For all body copy, use Arial, no larger than 11 pt and no smaller than 6 pt.

Download Carrois Gothic (title case) web font: http://www.google.com/fonts/specimen/Carrois+Gothic+SC

Download Carrois Gothic (sentence case) web font: http://www.google.com/fonts/specimen/Carrois+Gothic


COLORS